TikTok knocks up to highest video duration of 10 minutes.

Is TikTok challenging its leading video-entertainment rival, YouTube? The Chinese multinational company Byte Dance has pumped up the TikTok video duration to 10 minutes, making it challenging for other entertainment platforms like Facebook, YouTube, and Instagram. The company spokesperson stated that they were thinking of enriching the TikTok experience by increasing the video duration and, moreover, unleashing the possibilities for the content designers to be more creative.

At the beginning, TikTok videos were just 15 seconds long; then they increased to 60 seconds, and last July, they tripled to 3 minutes. The latest 10-minute videos would give users a chance to stay longer on the platforms and, moreover, watch the videos in one go rather than split into multiple parts. When TikTok was trying to expand the video duration, other platforms were launching short form videos in the form of reels, YouTube shorts, and Snapchat Spotlight, making these rivals more bite-sized. The company stated that they were analyzing the structures for various months and now it’s been rolled out to users who has the latest version of the application downloaded.


How to Install LinkedIn Insight Tag on Website: Step by Step

Today, We’re going to see how to incorporate the LinkedIn Insight Tag into your website. Join me as I break it down from step 1 to publish!

Before, We will start how to install the LinkedIn Insight tag on your website. Let’s see the overview of why we need to add a LinkedIn Insight Tag to our website.

What is a LinkedIn Insight Tag & Why do we need to Install it?

The LinkedIn Insight Tag is a lightweight, JS Code tag that you can easily add to your web pages. This tag provides valuable insights into the effectiveness of your LinkedIn Marketing Solutions campaigns, as well as your website audience and demographics also.

The LinkedIn insight tag will give us an insight into the visitors visiting our website. This is nothing but a page view tag, which helps to improve the analytics numbers of our website.

Now, you have an idea about exactly what is LinkedIn Insight Tag and why we need to install it on our website. So, Let’s start with step 1 to install LinkedIn Tag.

Step 1: Log in to your LinkedIn Account

Go to the Campaign Manager panel. You can go to your campaign manager panel by clicking the following link Or Clicking on: Work -> Advertise
LinkedIn Advertise Social Media Marketing

Step 2: Setup your Ad account

If you do not have an Ad account then first set up your Ad account by following the steps. Then simply hit the Agree & Create Account button.

If you already have an account then skip this step and go to the next step.
LinkedIn Advertise Social Media Marketing

Step 3: Find LinkedIn Insight Tag

Once you’ve done your account setup, you will be redirected to the dashboard of the campaign manager.

If you recently created a new Ad account you’re only going to be seeing Only one Ad account on the list. It should look something like the following image. Click on the account to proceed.
LinkedIn Advertise Social Media Marketing

After clicking on the account you’re going to be seeing the following screen. Then click on Account assets -> Conversion Tracking.
LinkedIn Advertise Social Media Marketing

After that, in the Conversion Tracking screen click on Manage Insight Tag and then click See Tag link.
LinkedIn Advertise Social Media Marketing

Step 4: Install LinkedIn Insight Tag

Now, you can see there are 3 methods to install the LinkedIn Insight Tag. You can use anyone as per your ease.
LinkedIn Advertise Social Media Marketing

Once LinkedIn receives a signal from the tag you’ve placed on your website, your domains will appear under Insight Tag.


Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them

Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Businesses and brands must not only plan for the future of digital marketing but be prepared to take advantage of it. Here are the top 12 digital marketing trends to keep an eye on in 2022 and how you can use them to your advantage.

1. Meta is everywhere.
Facebook officially changed its name to Meta. While creating a name for the parent company is logical (remember Google became Alphabet?), the choice is what matters. Facebook is betting big on the Metaverse, which is a term for virtual and augmented experiences. This is a big bet on the future of the web.

Recommendation: Marketers should begin to look for opportunities for their business in these spaces.

2. Influencers continue to grow (even for B2B).
Influencer marketing is set to reach $13.8 billion in 2021 and continue to grow. Influencer campaigns inherently provide context and relevance since the influencer is endorsing the product. B2B brands also continue to embrace influencers — Adobe, SAP, GE and PWC all have harnessed this trend.

Recommendation: Marketers should look for opportunities to partner with influencers in their space.

3. LinkedIn is growing, growing, growing.
LinkedIn continues to be a rising star in the digital space. Each quarter they show considerable gains in monthly active users and engagements on the platform. They are also continuously launching new features that drive better results for businesses and pages.

Recommendation: Marketers should go all-in on LinkedIn.

4. SEO is less game and more integrated.
Search engine optimization is one of the oldest and most valuable forms of digital marketing. As search algorithms have continuously become smarter and more contextual, marketers need to focus less on the “hacks” and “tricks” of SEO and more on providing an outstanding and meaningful experience to their users.

Recommendation: Marketers should focus less on SEO and more on excellent user experience.

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Credit: www.forbes.com


Google removes 7 stalker apps that may have spied on you

Google has removed seven stalker apps that were available on its Play Store as apps for children’s safety or finding stolen phones but were being used to stalk employees, romantic partners or kids.

The apps were able to track the surveilled person’s location, collect their contacts, SMS and call history.

Mobile threat researchers at anti-virus company Avast detected the apps on Google Play Store that were all likely designed by a Russian developer.

Avast reported these apps to Google which then removed them from the Play Store.

The apps have been installed a combined 130,000 times, with the most-installed apps being Spy Tracker, and SMS Tracker, both with more than 50,000 installs.

Credit : Khaleej Times


Instagram hides ‘likes’ from more users

Instagram started hiding “likes” on its platform in Australia, Brazil and several other major markets Thursday, saying it wanted to ease pressure on users, following criticism about its impacts on mental health.

The Facebook-owned social media giant’s trial changes mean users in the six countries will no longer be able to see the number of likes other people’s posts receive.

“We want Instagram to be a place where people feel comfortable expressing themselves,” Facebook Australia and New Zealand policy director Mia Garlick said in a statement.

Credit : Arabian Business